Albertans who have come to call the province home in recent years have many feelings about the infamous Alberta is Calling campaign and how it affected their decision to relocate.
The campaign to target Canadians coast-to-coast and promote Alberta’s lower cost of living and available job opportunities launched in 2022 and recently entered a third phase in the form of a one-time, $5,000 refundable tax credit aimed at luring skilled trades workers.
It has also coincided with a population boom not seen in Alberta for more than 40 years. Between 2022 and 2023, the province recorded a 3.67% increase in population. The following year, between April 1, 2023 and 2024, Alberta’s population grew by 4.41%, marking the highest year-over-year growth rate since 1981.
So, with the booming population, one curious Albertan asked newcomers on Reddit whether or not the campaign was a factor in their move.
Did the “Alberta’s Calling” campaign influence your move to Alberta?
byu/ElkMost inalberta
The result was a variety of responses. Some said they heard Alberta calling and answered, others heard the call but opted to hang up, and a selection came long before it was all the rage.
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What did you think of the Alberta is Calling campaign? Did it influence your decision to move? Let us know in the comments.