Edmonton’s Terwillegar Centre will now have a new name.
Wednesday, the City announced that Booster Juice had purchased the naming rights for the rec centre in a 10-year deal.
Terwillegar Centre will now be known as “Booster Juice Recreation Centre in Terwillegar” or more simply as the “Booster Juice Recreation Centre.”
Council approved this 10-year name sale agreement that runs until 2034 and will generate additional revenue to support recreation operations at the City of Edmonton.
“This sponsorship agreement is the first that includes the name sale of a city-operated recreation facility for the City of Edmonton,” said Coun. Tim Cartmell. “We’re excited to be partnering with a company that has similar values as the City for the facility and entire community.”
Day-to-day operations at the rec centre will remain the same and will continue to be run by the City of Edmonton.
The name change will be made on August 29.